Marketing Analyst Interview Experiences

Group interview with about 5 other candidates split into three rounds. Icebreakers first where they asked what sports we follow and our backgrounds, then a values card activity where everyone picks cards that match their personality and explains why. Third round was a business hypothetical about justifying a new initiative and the whole group had to present together. Felt more like a team assessment than a traditional interview. I'd say actually caring about sports matters since they picked up on who was excited.

Pretty relaxed imo. Recruiter reached out, screen then a marketing call asking about campaigns and measuring effectiveness.

First round was a case study where you had to analyze a brand's market performance and propose a campaign strategy, second was a group exercise with other candidates then manager call about previous internship and what you know about Procter & Gamble so know their brand portfolio and marketing approach.